Typeface design and cultural identity

This 2011 typeface by Geetika Alok & Henrik Kubel of A2 Type is a really lovely example of type design inspired by cultural heritage.

This is a really good visual example for my intervention.

India typeface, Cultural Identity and typeface design, Geetika Alok & A2 Type, 2011
India typeface, Cultural Identity and typeface design, Geetika Alok & A2 Type, 2011
India typeface, Cultural Identity and typeface design, Geetika Alok & A2 Type, 2011
India typeface is based on traditional Indian floor patterns

Lloyd Smith, H. (2022) ‘INDIA typeface by Henrik Kubel and Geetika Alok’. Wallpaper, 31 October. Available at: https://www.wallpaper.com/gallery/art/india-typeface-by-henrik-kubel-and-geetika-alok (Accessed 21 November 2025)

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