“Aesthetic appreciation was a learned experience” 

Judy Willcocks, Head of the Museum & Study Collection, Central Saint Martins

An Introduction to Object-based learning

CSM’s Head of Museum & Study Collection, Judy Willcocks, spoke about the college’s long and rich history of collecting and archiving art and design artefacts, and how these can be used in teaching. Judy explained how she and the museum staff enable today’s students to engage with objects first-hand, in the studio environment and how object-based learning can enrich students’ experience of learning about art and design.

Since the early days of the Central School of Arts and Crafts, the founders of the school believed that “aesthetic appreciation was a learned experience” (Willcocks, 2018), with physical examples of designed objects used as part of the learning experience.

Judy talked about how the museum & study collection evolved from a global collection, including Japanese printed and German film posters, to a CSM student and staff focussed collection, a change that happened in the 1980s and 90s. This change has allowed the college to focus on its own narrative and document key developments in the history of the school and its influence on global art and design.

The Museum & Study Collection, Central Saint Martins
Image courtesy Central Saint Martins

Judy also talked about her previous experience as a museum curator, typically interacting with younger and older audiences and how this changed when she arrived at CSM and met the demands of undergraduate students.

“My background in museums before I came to Central Saint Martins meant I hadn’t really met a great deal of the kind of person I was going to meet at Central Saint Martins. A lot of the people I saw were either younger primary school children or what I would describe as older autodidacts, quite a passive audience who see you in the traditional curatorial model as being the expert in the room and that’s what they want to see. But when I came to Central Saint Martins I met a body of art school students who were completely different. They’re very proactive, they’re very challenging, they want to kick back and they want to learn actively through doing and making, not through passive looking and listening” (Willcocks, 2018)

The museum’s Emotional Response video explains how we might ‘read’ designed objects: describe aesthetics, understand design features, and consider associated meaning and cultural contexts of designed objects. Ideas about universal perception, different cultural perspectives, audience understanding verses an educated designer’s understanding brings up some interesting points to consider.

Judy discussed online archives and the various benefits and constraints of object-based learning in these digital environments. Object-based learning can enable students to increase their vocabulary about design, develop fluency in design languages, and increase their design literacy.

During the workshop we experienced objects in three different environments:

Physical
For this first exercise an object was selected by the participant from their immediate surroundings. We were then asked to spend a few minutes examining the object: by looking, touching, and to think about size, shape, materials, colours, and intended use.

Digital 
We then investigated a digital object, a round earthenware bowl

Photograph
Finally we looked at a photograph of a piece of clothing

Each encounter required us to ‘translate’ what we were seeing based on prior knowledge of art and design, but also broader knowledge about objects, industrial and product design, materials, ergonomics, ethnography, culture, politics, sociology, etc. The physical encounter was a much richer experience as we could employ more senses: primarily touch, and we could hold and rotate the object and look more closely. The limitation here is to do with access to objects, which is also true in an educational environment. Online archives potentially offer access to much richer variety of objects from international archives, but rely more on visual interaction alone, mediated through the frame of the computer screen, and perhaps also more on the user’s prior knowledge of visual languages as it’s a purely visual experience. 

The session brought up lots of really interesting aspects and approaches to object-based learning and highlighted its potential role in teaching art and design. The rich multi-sensory experience of engaging with design objects first hand has many benefits, including access to CSM’s archive, as well as encouraging the tools of looking and engaging to be used with the students’ own objects. This could be an exciting way to encourage fresh perspectives on design, to diversify references, and encourage a decolonial approach to discussions and critique on art and design.

Professor Phil Baines showing BAGCD students examples of rare books from the archive.
Object-based learning has historically been an important part of teaching typography at CSM
Image courtesy Central Saint Martins Museum & Study Collection

I have used object-based learning in a more informal / less structured way, by bringing in graphic design objects from commercial practice – a great way to inspire students, show variety of typographic approaches and uses, to show materials and printing techniques.

Typography Show and Tell is an exercise I have ran with short course students where they each bring in a typographic object they like the design of. This has been an interesting way to show global approaches to typography and showcase the many uses, styles, functions of typography in contemporary society.

We also have access to amazing museum resources in London that I have used in teaching typography in the past, from the Design Museum and V&A (eg the Trajan’s Column cast in the fakes and forgeries gallery). MoMA and Cooper Hewitt have excellent online archives as well as the Letterform Archive in San Francisco. New technology such as digital 3d archives, and photogrammetry allow for more advanced interactions with online archives, providing richer interactions with objects that cannot be viewed first hand.

Bibliography

Central Saint Martins. (2018). Museum & Study Collection: Judy Willcocks Copenhagen Presentation, https://www.youtube.com/watch?v=M3O7MM5WuFo (accessed 12 March 2024)

Reviews of Teaching Practice

Review of My Practice by PgCert Tutor, John O’Reilly

Session/artefact to be observed/reviewed: Stage 2 GCD Practices, Typography, BAGCD, Central Saint Martins
Size of student group: 30
Observer: John O’Reilly
Observee: Stephen Barrett

Part One
Observee to complete in brief and send to observer prior to the observation or review

What is the context of this session/artefact within the curriculum?
This is the third session of a five-week ‘block’ titled GCD Practices: Typography for Stage 2 of BAGCD. These sessions explore skills, techniques, approaches, theories relating to our five GCD Practices: Computation, Contexts, Lens, Print Production, and Typography. The sessions have been designed to be standalone allowing students to explore theoretical and practical knowledge relating to each GCD Practice and utilise this knowledge in their platform projects.

How long have you been working with this group and in what capacity?
I have been working with this group for two previous sessions but have also taught them in Stage 1 as a Unit 1 tutor and then as Typography Tutor in Units 2 & 3.

What are the intended or expected learning outcomes?
Upon successful completion of this unit students will be able to demonstrate to an appropriate level the following learning outcomes:
1: Make critically informed choices about media and methods appropriate to your chosen platform relevant to your practice (AC Enquiry)
2: Investigate and evaluate historical and contemporary contexts of Graphic Communication Design approaches in relation to your Platforms and your practice (AC Knowledge)
3: Develop your practice by initiating iterative and interrogative experimentation appropriate to your chosen platforms (AC Process)
4: Examine how media and messages can be used to effectively communicate with relevant audiences (AC Communication)
5: Present evidence of the design decisions that have informed the production of your work and reflect on how they have helped to develop and locate your practice (AC Realisation)
AC = Assessment Criteria

What are the anticipated outputs (anything students will make/do)?
During the three-hour session students will design a simple grid-based typeface, by hand using pens/pencils.

Are there potential difficulties or specific areas of concern?
Accommodating / engaging students from a broad range of interests and abilities.

How will students be informed of the observation/review?
Emailed in advance of the session and informed at the start of the session.

What would you particularly like feedback on?
Any aspects of planning and delivery would be welcomed.

How will feedback be exchanged?
Notes on form, emailed after the session.


Part Two
Observer to note down observations, suggestions and questions

Contemporary grid-based typeface, A Practice for Everyday Life
Courtesy www.apracticeforeverydaylife.com

Pedagogy of constraint and problem space 

It’s easy to forget the pedagogic value of narrating the timing and place of a teaching session, where it sits in flow of a unit’s ideas and practices, and Stephen provides positioning of this class, running through slides and contextualising with reference to a previous session. 

The subject matter is around typeface design, and he is inclusive in explaining the very basics, not assuming a standard knowledge-base across the classroom, as he explains typefaces come in different shapes and sizes, the exercise is around grid-based typefaces. He explains ‘the grid’, and there is a really powerful use of visual examples. As much he has curated a rich collection of visual examples from graphic design history, they are delivered as a compelling story. He contextualises the work, the concerns, the drivers, the technologies of the time which afforded the creation of these typefaces, such as the work by various designers associated with De Stijl.

Architype Van Doesburg, Theo van Doesburg, De Stijl, 1919

As I follow the unfolding of the class Stephen has seamlessly threaded at least five significant learnings through the session: 

1) A brief lesson in design-history that situates the practices of making typefaces. 

2) The key learning of the experience of ‘restriction’, central to the cognitive experience of design practice, where the problem space of creativity is situated by a horizon of ‘restriction’.  This can initially be experienced as the scarcity of means or resources – but also where the ingenuity of designers is in discovering creative resources in the problem itself. 

3) Stephen locates this problem of constraint/restriction for students in the workplace, where one is constrained by the client, the budget, the deadline, the available space. 

4) The lesson and learning from the assigned task of designing a letterform. 

5) Learning from quantity, and the creation of capacity that comes out of “the production of more”. 

Student work, creating multiple letter ‘a’s of their own design using a simple grid provided

Stephen gets the class to fill the grid with their letterforms, it is such a useful exercise in the pedagogic power of iteration – the embodiment and movement involved in doing a practice. You can sense some resistance from students to the quantity being asked for, but Stephen has already flagged up this ‘worry’ about quantity for the students, and by doing so makes this worry feel ok. 

From Max Bill to Wim Crouwel and the idea of creating a visual language, to Peter Saville, to letterforms designed to be read by computers, Stephen’s narrative is chronological, aesthetic and conceptual. 

He asks students to put away their laptops, and nearly all of them do, not re-appearing until the very end of the task. Stephen makes himself accessible walking around the workspaces – it is a difficult skill for a teacher judging when to offer comment, support and guidance, or when to keep a distance and let students discover what the doing of the task feels like. This feels especially important in this task. As much as the session is about the experimentation and task of designing the shape of a letterform, looking around the classroom it is also about students designing the shape of their body in trying out letterforms. Arms reach and stretch-out, curving; necks and backs lean over, connecting with Stephen’s grid; taut hands bend and curl, directing the pen/pencil through the movement.  

When it comes to analysing and evaluating the work Stephen also suggests concepts for students to consider such as ‘aesthetic’, ‘legibility’, ‘innovation’, and asks them to choose one design they like. These concepts also become useful reference points for students to dig deeper around how they look at their own and at each other’s work. Stephen probes again, “think about the criteria you are using for liking your own work and liking other people’s letterforms.” When there are lots of moving parts (in your head and your body) when you are literally trying to figure-out what you are doing in the figure of the letterform, the pedagogy of the reference point is critical. The reference point as a kind of stillness in complexity. 

Stephen’s suggestive teaching is also reminder of the pedagogy of creative direction that students will experience at work, if they are lucky to work with a supportive and creative leader who probe with questions. He asks and suggests: “In developing your letterforms what might you have to adapt?”; “Maybe there isn’t enough complexity?”; “Each letter doesn’t have to have visual characteristics but needs to work as a whole.” There is so many significant learnings going on in Stephen’s teaching, from the place of being a graphic designer. A question for Stephen is how am I developing this making-thinking pedagogy for myself? To what extent does it/can be made explicit for students? Or maybe it doesn’t need to be? 

#constraint #quantity #capacity #evaluation 

Further reading

Orr, S., & Shreeve, A. (2017) ‘Teaching practices for creative practitioners’, Art and design pedagogy in higher education: Knowledge, values and ambiguity in the creative curriculum. Taylor and Francis Group.

Lury, C. (2021) ‘What is a problem space’, Problem Spaces: How and Why Methodology Matters. Polity Press.


Part Three
Observee to reflect on the observer’s comments and describe how they will act on the feedback exchanged

Thank you for the very detailed and positive feedback, John. I found the feedback very encouraging and affirming. I put a lot of thought into the sessions, the activities and how these are contextualised, both in terms of the history of the subject and industry/commercial practice so it’s really good to read how you picked up on all these aspects. I will definitely follow up on the readings. Your question at the end of the feedback is thought provoking: ‘A question for Stephen is how am I developing this making-thinking pedagogy for myself?’, a question I will take forward as the PgCert progresses.

Reviews of Teaching Practice

Review of My Practice by a Peer

Session/artefact to be observed/reviewed: Unit 3 Project briefing and workshop, Stage 1, BA Graphic Communication Design, Central Saint Martins
Size of student group: 30
Observer: James Hopkins
Observee: Stephen Barrett

Part One
Completed by Stephen Barrett prior to review

What is the context of this session/artefact within the curriculum?
Briefing session and workshop for unit 3, Stage 1 (first year students), BA Graphic Communication Design. In Unit 3 the students rotate through the five GCD Practices: Typography, Lens, Computation, Contexts and Print Production. This is the first session of the Typography rotation (three sessions in total). In this session I will be co-teaching with a colleague (Clare Skeats, who is new and so I’ll be leading the session). We will present the brief and there is a workshop looking at typography and publications, students are given a range of physical publications to analyse and discuss how they’ve been designed in relation to content and how they are intended to be read.

How long have you been working with this group and in what capacity?
I have worked with the Stage 1 students since the beginning of the academic year, as a Unit 1 tutor (group of 30 students) and as Typography Tutor in Unit 2.

What are the intended or expected learning outcomes?
Upon successful completion of this unit students will be able to demonstrate to an appropriate level the following learning outcomes:
1: Explore, and apply an awareness of technical, historical and contemporary contexts of Graphic Communication Design. (AC Knowledge)
2: Share your understanding of the expanded landscape of Graphic Communication Design by consolidating a range of outcomes and written reflections in the form of a publication (AC Communication) 
3: Use writing to review, investigate and reflect on the development of your Graphic  Communication Design practice (AC Realisation)
AC = Assessment Criteria

What are the anticipated outputs (anything students will make/do)?
Over the course of the three sessions (and time in between), the students design a cover and sample of inside spreads for a paperback of short stories (content is supplied). They are looking at two aspects of typography: designing text for looking at (the cover) and designing text for reading (the text pages). In this first session (approx 1.5 hours), the students will analyse a range of examples of text design in the form of different publications, and feedback to the group as well as being briefed on the project.

Are there potential difficulties or specific areas of concern?
Large group with diverse interests and ability / knowledge level.

How will students be informed of the observation/review?
Emailed in advance of session and at the start of the session.

What would you particularly like feedback on?
Organisation, communication, workshop strategies.

How will feedback be exchanged?
Via written notes, emailed after the session.


Part 2
Observer to note down observations, suggestions and questions

A very different learning environment to the workshop – more of a formal setting but feels very open. Stephen and his colleague worked collaboratively discussing how to approach at the start of the session.

Room – nice and open – big windows, could be useful to have examples of graphics works on the walls, or maybe past student work – I find in my role showing examples of processes / successful works helps inflame students’ imaginations of what’s possible. Is this room a shared space which hinders this? 

Screen at the front was very clear to see for students to follow along on their own device and really useful when there’s a technical issue with Moodle. I was sat at the back of the room and could hear very clearly – Stephen has a very clear tone and calm voice. 

I thought the use of the books as physical props instead of just what was on the screen added another dimension to the learning, for example showing different parts and how they relate to the brief. I found this very helpful personally – softening the barrier of the physical and digital. 

Stephen made sure to ask students if they have any questions after a longer period of talking about the project – and gave positive verbal feedback to their questions, “good question.” “that’s a good point etc” – students felt very comfortable asking. Also clarifying if his responses had answered their question and making sure all questions were answered, which felt very reassuring. 

Stephen asking questions while talking about the brief felt like it kept students engaged with what he was saying during longer periods of talking. 

Good movement around the space and interaction with students, sitting down with them and joining the discussions/being engaged. The way the tables were set up in smaller groups allowed a flow around the room and with two members of staff a table never felt left out for long periods. How would this work with a larger group if not all students could get one on one contact time? 

The lesson felt like it was in three parts: presentation, small group discussions and a larger discussion – felt very fluid between the three parts. I liked the larger discussion at the end but wondered if quieter students might have felt more comfortable speaking out if the layout of the room was set up as one large table from the beginning so that the barrier of speaking in front of a larger group would have been broken earlier on? I saw the poster of the table layouts on the wall so perhaps this already happens on different days? 

Felt clear about how students should prepare for the next session and again asked students for any final questions. Really enjoyed the session overall, I felt it was a really interesting experience observing a different working environment. 


Part Three
Observee to reflect on the observer’s comments and describe how they will act on the feedback exchanged

Could be useful to have examples of graphics works on the walls, or maybe past student work – I find in my role showing examples of processes / successful works helps inflame students’ imaginations of what’s possible. Is this room a shared space which hinders this? 

A great idea, and something I definitely echo and endorse as a teaching strategy and have employed at past institutions. As you hinted at, this is a shared space and the studios are used by multiple classes and staff so we can’t use walls as permanent displays unfortunately – a downside of shared spaces. We sometimes leave work from previous classes up, as this does help encourage a culture of ‘ambient learning’. We also have window galleries dividing the staff offices and the studio spaces, which we often use to display student work and objects from commercial practice of from the museum and study collection. The open-access spaces themselves have a mix of student/graduate work displayed as well as various signs and architectural lettering. But I agree, more of a culture of work in the studios would be conducive to learning.

I thought the use of the books as physical props instead of just what was on the screen added another dimension to the learning, for example showing different parts and how they relate to the brief. I found this very helpful personally – softening the barrier of the physical and digital. 

Great to read that you picked up on the use of both physical and screen-based examples used in teaching. We see the benefits of this approach and I’m very interested in object-based learning as a way for students to appreciate design, materials, typographic detail etc.

How would discussions and feedback work with a larger group if not all students could get one on one contact time?

Classes are usually c.30 students, and are organised around the basis that if students require more involved tutor feedback then there are either two tutors, one tutor + a Graduate Teaching Assistant, or classes are smaller: 15 students per tutor. We can’t really provide one-to-one feedback for every student in these sessions (especially if there is one tutor to 30 students), but the course provides one-to-one tutorials and students can sign up for additional support if needed. 

I liked the larger discussion at the end but wondered if quieter students might have felt more comfortable speaking out if the layout of the room was set up as one large table from the beginning, to ease them into the larger discussion at the end?

An interesting idea, but I wonder if this would make rest of the session activities more difficult, both in terms of students working in small groups, and feeing comfortable to engage as a group, and also for the staff moving around the space. But maybe worth trying / discussing alternative setups with course colleagues to see how it might affetc things.

Reviews of Teaching Practice

Review of Peer’s Practice

Session/artefact to be observed/reviewed: one-to-one sessions with students
Size of student group: Variable
Observer: Stephen Barrett
Observee: James Hopkins

Part One
Completed by James Hopkins prior to review

What is the context of this session/artefact within the curriculum?
I run a digital fabrication space at CCW Foundation. Students are currently working on their FMP (final major project) so I will help aid the process of preparing files for digital making and digital fabrication. 

How long have you been working with this group and in what capacity?
The students are split into art, communication and design. The current group of students I have been working with since September 2023, however some I may see for the first time depending on their familiarity with the digital workshop. 

What are the intended or expected learning outcomes?
To understand how digital software can be used to produce physical work, via fabrication tools like 3D printed, laser cutter, pen plotting etc. 

What are the anticipated outputs (anything students will make/do)?
It’s dependent on students’ personal projects but will be in the realm of digital file creation and fabrication. For example, helping a student prepare an Adobe Illustrator file for laser cutting.  

Are there potential difficulties or specific areas of concern?
Students unfamiliarity with the workshop, maybe coming In for the first time and/or their potentially limited understanding of digital processes might need more assistance and have trouble with specific terminology.  

How will students be informed of the observation/review?
Students will be notified via moodle and email. 

What would you particularly like feedback on?
Clarity of discussion with students, knowledge dissemination, accessibility of space.

How will feedback be exchanged?
Verbally through Teams if not possible on the day (via tutorials) or informal chat after session has ended. 


Part Two
Observations, suggestions and questions

Accessibility of space

James is located in a digital fabrication workshop for Foundation students at CCW. The building and in particular the workshop areas have an informal, calming warmth to them, partly through the age and style of the architecture (previously a grammar school) and also due to how the spaces have been ‘designed’. Open doors at the workshop entrance and throughout the connecting spaces create flow from one space to another. I found myself inquisitively wondering around, looking at work and chatting to technical staff who were all very welcoming and spent time talking to me about why I was there. I felt very comfortable in the space.

Workshop spaces / studios

The spaces feel like workshops or studios, not a print / fabrication bureau, an important distinction which I feel must affect the students’ mindset, activities and approach to technical staff, collaborating rather than considering it as a service provision.

There are no divisions between staff space and student space, no counters / office doors to wait at or negotiate and the environment was relaxed. There is an area of computers/desks/chairs which looks and feels more like a studio environment, there seems to be a mix of production facilities and studio work happening in the same space. This combination feels important and part of the teaching/learning ethos. I’m sure this results in lots of cross-pollination of ideas. Students and staff are able to see what is happening in various parts of the workshop at all times.

Letterpress and CMYK print separations, part of a large selection of artefacts on display to inspire and inform students

There is clear but not authoritative signage throughout the spaces, indicating the location and names of particular equipment. There is also a huge amount of work, tests, offcuts and prints on display, creating a busy, visual and inspiring space, considered but without being too precious. Objects on display are used to visually explain print/technical processes, demonstrating what’s possible in terms of size, image reproduction, manufacturing, materials, etc. These act as teaching aids and I imagine inform and inspire lots of new ideas for students.

Discussions with students

During my visit there were maybe 4-5 students in the workshops and I was told this was a pretty quiet day. James was working with two students one-to-one while I was there and was very hands-on, involving students in the process, explaining what was happening at various stages and discussing how they might solve the technical problems the student had. James was very calm and laid-back, and conversational with the students. The students seemed to find him very approachable, and it appeared that James was working with each student, not merely carrying out their tasks – there was a dialogue at all times.

Laser cutter in progress

James moves around the space, working with students in the computer areas and then moving to use other pieces of equipment, but each time with the student so they can see and understand what is happening. When I was there he was explaining and showing the laser cutter to a student who was making a model of a stained-glass window, they were prototyping and making iterations together.

Knowledge dissemination

I observed that knowledge dissemination could potentially be happening in several ways in the space, which from a pedagogical sense is quite exciting and is encouraged through the design/setup of the spaces:

1) Firstly through the direct interactions James (and other technicians) has with students: conversations, explanations, discussions, problem solving, demonstrations of equipment and processes.

2) Through the interactions with other staff and students, seeing what is happening in the space, what people are working on, the shared workshop environment.

3) Through the display of examples, student work, tests, materials, prototypes etc, this acts like an immersive swatch book or materials library – very inspiring and rich as an experience.

4) The architecture of the spaces and how they have been configured, the warmth of the materials, light in the wood workshop, informative signs, open doors and fluid connected spaces, and an informality to everything that encouraged inquisitiveness, nothing was out of reach or off limits. Engagement with all aspects of the space and contents was encouraged.

Examples, tests, prototypes on display, presenting a rich learning environment

5) James had also curated a small exhibition of his own work, in a communal gallery space elsewhere in the building. He informed me that the artworks were created using processes and production methods available the workshop. I thought this was a really interesting and exciting approach to arts and curatorial practice as research into techniques and processes but also as demonstrations of new techniques.


Part Three
Observee to reflect on the observer’s comments and describe how they will act on the feedback exchanged

Thank you for the feedback Stephen, really great points and it was interesting having someone else in the space observing. 

I’m glad you felt comfortable in the space and that the natural flow I feel the space provides came across. In my role I really try and push the collaborative nature of disciplines and feel this is only possible by the workshops being next to each other in which conversations and ideas can naturally occur. This flow allows students and staff alike to see what’s happening, and along with the large amount of examples we have on display, creates conversation of what’s possible with a variety of processes. With our upcoming move to Lime Grove I hope the workshops will keep this ethos as I believe it’s incredibly important!

It’s encouraging to hear that you believe that the students found me approachable and comfortable to talk to. I try to think of the students as fellow artists/practitioners which hopefully allows them to be more open about their work and creates deeper conversation. As technicians I think we’re in an interesting position, as we’re not ‘marking’ work, students often feel more comfortable explaining, experimenting and changing their ideas with us. I am glad that you recognised the multifaceted approach we employ, including direct interactions, peer learning opportunities, visual displays, and the design of the physical space itself.  I believe creating an environment that fosters curiosity and accessibility to resources is essential for empowering students to explore and learn independently.

Ulm School

The Ulm School of Design (Hochschule für Gestaltung, HfG), founded in 1953 by Inge Scholl, Otl Aicher and Max Bill, made design history until its untimely closure in 1968. The institution’s achievements continue to be of prime importance for the education and work of designers as well as for research until this day.

Foundation Course exercise, Student: Hans von Klier, Instructor: Helene Nonné-Schmidt 1955
Courtesy HfG-Archiv/Ulmer Museum via It’s Nice That

Tracing the origins of letterforms

A microteaching session exploring letters and typefaces

As an introduction to typography, typefaces and letterforms, we are going to look back through history and explore how formal writing styles and the tools that were used have come to influence the design of lettering and typefaces.

This micoteaching session builds upon the teaching of Edward Johnston, an influential craftsperson and calligrapher and designer of the typeface for the London Underground.  Johnston also taught lettering and calligraphy at what was then the Central School of Arts and Crafts, from 1899, as well as publishing a handbook, Writing & Illuminating, & Lettering in 1906; and Catherine Dixon, who has taught typography and graphic design at Central Saint Martins since 2003.

From Edward Johnston, Writing & Illuminating & Lettering, 1906
BA GCD typography class at CSM based on Catherine Dixon’s workshops

The session starts by introducing the exercise and the importance of the tool we will be using. Formal writing styles, how manuscripts were produced up until the advent of printing in Europe 1455, were created using a broad-edge pen. This tool plus the constant angle that the pen is held at, gives the letters their key visual characteristics: the thick and thin strokes, angle of contrast and the modulation between thick and thin strokes.

These characteristics, evolved over time as writing styles changed and were then formalised in the early printing typefaces of Europe, from Gutenberg’s blackletter to Nicholas Jenson’s roman types in Venice in the 1470s.

Pen angle and affect on stroke width, angle of contrast and stroke modulation
Image courtesy www.theabbeystudioblog.com

Broad-edge pens are created using balsa wood, both as an economical alternative to using calligraphy pens but also as the size provides a useful scaling up of the letterforms, which works really well for those learning the letter shapes for the first time and for seeing the work of other participants.

The particular letters we are going to replicate, are partially based on the Carolingian minuscule, a European writing style from around 800AD. The key characteristics of this style is the angled pen (usually 30 degrees), naturally producing oblique thick and thin strokes, with the angle of contrast tilted. This style also referred to as minuscule, is close to the foundational hand that Johnston would often use in his teaching exercises.

We start by drawing a baseline in pencil on the paper, this is the invisible line that typefaces sit on, a typographic term used in letterpress and digital typesetting. We can also draw a horizontal line to indicate the x-height, this is the height of the lowercase ‘x’ and the height of the body of lowercase letters. Proportion is important in calligraphy and type design, and with our nib size, our x-height should be approx equal to 3 x nib widths.

We begin by creating the ‘o’, using two curved strokes, with the angle of the pen held at 30 degrees. Once this has been practiced, we look at letters ’n, a, h, p, e’, showing where strokes are replicated and introducing ascenders and descenders. As students are following the letter drawing exercises, typographic terms are mentioned and marked on the tutor’s examples: baseline, x-height, strokes, angle of contrast, modulation, ascender, descender.

Microteaching workshop, 2024

Students learn by doing, explore the connection between the tool and the letterforms and understand how the angle of the pen and the movement of their hands, creates the strokes. There is also space for play and experimentation once the examples have been followed, what happens if the angle of the pen is changed or when participants start to create their own letter designs.

Microteaching workshop, 2024

The key ideas here are fundamental to understanding the origins of latin script typefaces, and are key aspects of contemporary type design so provide an important foundation for working with type. 

Microteaching workshop, 2024

ECAL

Swiss design school, based in Lausanne, founded in 1821. With a focus on Industry collaborations, workshops and high-levels of production, the school has a great track record of producing graduates who are ready to enter the contemporary design industry and prepared for future developments. Quotes below are from an article on AIGA’s Eye on Design.

ECAL Graphic Design, image courtesy of adrienrovero.com

“The lecturers fuse tradition with the present context, which encourages work grounded in both craft and technology.” (Janna Lipsky, Vitra Design Museum)

There is an “emphasis on high production values” according to Jonas Berthod, who graduated with a Bachelor’s in graphic design in 2012.

“Once you’ve been set a brief there are one-to-one tutorials every week, which I think is a key reason ECAL students do so well. After the first two sessions where you might discuss an overarching concept, you have to show printed drafts of what you’re working on – abstract thoughts aren’t as welcome as concrete developments, teaching is visual and you learn by doing.” (Jonas Berthod)

“The briefs by the graphic design program varied from the applied to the conceptual, but were always defined by an output of graphic design objects; books, posters, typefaces, identities, or videos, for example. Projects that would be hard to define within a specific category—like those you might see in an art school in the UK—were a rarity. So in that sense ECAL is very much an heir of the Swiss style.”

‘There is a thing passing in the sky; some thick clouds surround it; the uninitiated see nothing.’

Mende proverb (Boone, 1986 as cited in hooks, 1995, p.101)

In her 1995 essay ‘Talking art as the spirit moves us’, bell hooks writes about the biases that ‘bind and blind’ us. (hooks, 1995, p.102) and that seeing deeply can only happen if one is initiated, guided on how to see and understand a work of art from a culture other than our own.

Our biases bind and blind us whether we are aware of them or not, and this limits and constricts our critical vision. hooks refers to this as “white-supremacist identity politics” (hooks, 1995, p.102), and that those from the well-meaning left are complicit in this as well as the right. The view that the white, European viewpoint and approach to art (and design) is superior and the measure by which we judge other works.

This has huge ramifications for teaching art and design in European art schools, and is particularly impacting students from non-white European backgrounds, who presumably feel alienated by the curriculum, references, how we measure good or bad, and would presumably also create a feeling of insecurity, lack of faith in their own beliefs, and approaches, which are crucial for all students to nurture in terms of their own development and the development of art and design practice as a whole.

Reframing work by marginalised artists to fit with a white narrative is misguided and harmful to the true narrative of the work. This “represents a perfect gesture of colonisation and appropriation” (hooks, 1995, p.103).

Feedback and critiques are also an important space for discussion of work, for peers and tutors to be guided and initiated, and able to see and understand the work of non-whites more deeply. But also for the critical discourse to be meaningful, explored without fear of offending, not just giving praise to marginalised work, not applying the same criteria of aesthetics etc.

Something that I have found in my research into attempting to diversify the set of references I have for typography is that often the work of non-white designers, particularly black designers either fits into the category that hooks refers to as “Often it is only the anger and rage expressed by marginal groups that is “seen” by white folks” (hooks, 1995, p.103). 

Hooks talks about the “tension between reformist work that aims to change the status quo so that we have access to the privileges of the dominant group and the more radical project of resistance that seeks to dismantle or transform the existing structure” (hooks, 1995, p.104).

She talks about the how non-white artists have a tension between creating work that will allow them access to the privileges of the dominant group, and the bigger project of dismantling the existing structure. 

In her closing statement, hooks talks about the loss of art critic Sylvia Ardyn Boone, who was an influence on hooks, and the importance of being ‘initiated’, ‘guiding me so that I would look more closely at a given subject, so chat I would see deeply.’ (hooks, 1995, p.107) Hooks says ‘To sustain this critical legacy, African-American critics and our allies in struggle must dare to courageously speak our minds, to talk about art as the spirit moves us.’ (hooks, 1995, p.107).

As teachers, with big influence over our classrooms, we can create spaces for discussions that help students speak ‘courageously’ as hooks says. We can help create a space for open discussion and where global viewpoints can be expressed and discussed, challenging the dominant ideologies and perspectives, and to progress our understanding of art and design and how it can evolve as a global language for understanding the human condition.

Bibliography

hooks, b. (1995). ‘Talking art as the spirit moves us’, in Art on my mind: visual politics. New York: The New Press

Boone, S. A. (1986). Radiance from the Waters: Ideals of Feminine Beauty in Mende Art. New Haven and London: Yale University Press.